The band has been in the liquor business for quite some time

The Rolling Stones 2023 Mark Seliger Hackney Diamonds
The Rolling Stones [Mark Seliger]

The Rolling Stones have been in the liquor business for quite some time. In 2012, the band collaborated with Suntory to release a rare blend of Japanese whiskeys to celebrate the band’s 50th anniversary. The limited batch including a 50 year-old Yamazaki, which now re-sells for tens of thousands of dollars. In 2016, Jose Cuervo released a limited edition guitar case full of 250 Anniversario to commemorate the night back in 1972 when The Stones were introduced to the Tequila Sunrise at The Trident Bar in Sausalito, California, just before the launch of their 1972 U.S. tour.

Additionally, The Stones have released collaborations with Crystal Head vodka and Goldy Gin from London’s Thames Distillery, and now, the band has revealed their very own rum, Crossfire Hurricane.

“To us, the Caribbean is more than just a beautiful place,” The Stones’ Mick Jagger and Keith Richards said. “It’s a part of our story. This aged, blended rum is our tribute to the islands that have inspired us for decades. Enjoy it neat, on the rocks or in the cocktail of your choosing – but never in silence.”

Rooted in rock ‘n’ roll, Crossfire Hurricane elevates any cocktail and encapsulates the timeless spirit of The Rolling Stones. The 80 proof Caribbean blend incorporates rums from Jamaica, Barbados, and the Dominican Republic that are perfectly aged for five years in carefully selected French oak barrels with a hint of caramelized bananas.

The Rolling Stones Crossfire Hurricane rum
Crossfire Hurricane Rum [Courtesy]

On October 18, The Rolling Stones began opening pop-up versions of their London retail shop, RS No. 9, around the globe. Locations in New York and Los Angeles are now open. The Tokyo pop-up shop opens on Friday, October 20.

On September 9, 2020, The Rolling Stones opened their world-first flagship store on London’s Carnaby Street. The store, RS No. 9, which is located precisely at 9 Carnaby Street, features exclusive collaborations, new fashion, and merchandise, alongside the band’s latest music releases. More than just a store, RS No.9 is a fully immersive experience for fans of all ages.

The Rolling Stones have linked up with fashion designer Paul Smith to curate a special collection surrounding their new record. The exclusive line features three t-shirts, and a limited edition Hackney Diamonds vinyl LP with an alternate cover designed by Paul himself.

Their 23rd original studio effort, Hackney Diamonds is also The Rolling Stones’ first album without founding drummer Charlie Watts who passed away at 80 in August of 2021. During a live-streaming event hosted by The Tonight Show‘s Jimmy Fallon, the band revealed that two tracks on the album – “Mess It Up” and “Live by the Sword” – were recorded in 2019 with Watts on drums.

“Ever since Charlie’s gone, it’s different,” guitarist Keith Richards said during the event. “He’s ‘Number Four.’”

The new album is be available in several formats including standard black vinyl, limited edition blue vinyl with alternate cover, limited edition CD + Blu-Ray box set, limited edition t-shirt or hat CD digipacks, standard CD, and CD digipack. The single “Angry” is also getting a physical release on CD, 7-inch red vinyl, and 10-inch black vinyl, while “Sweet Sounds of Heaven” is available on CD and 10-inch vinyl.

Fans can order physical versions and save for streaming now HERE.

Rolling Stones Crossfire Hurricane rum
Crossfire Hurricane Rum [Courtesy]

Fans of legal drinking age can check out Crossfire Hurricane and order online in certain countries now HERE.