The deal with the Swedish firm includes their iconic mascot "Eddie"
Tag: Iron Maiden
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WATCH: Iron Maiden Release Trailer for Upcoming Documentary ‘Burning Ambition’
The film is slated to arrive in theaters worldwide on May 7
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Iron Maiden Team Up with Lagunitas for New Trooper Beer
The West Coast IPA arrives this summer to celebrate the band's 50th anniversary
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40 Years Ago Today: Iron Maiden Release Their Legendary Live Album ‘Live After Death’
The album was recorded during the band's massive World Slavery Tour in 1985
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Iron Maiden Announce 2026 Festival Headlining Appearances
The band will perform at Nova Rock, Rock am Ring, Rock im Park, and more next year
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WATCH: Iron Maiden Frontman Bruce Dickinson Sings the National Anthem at NFL Game
The legendary metal singer kicked off the Steelers game at Acrisure Stadium in Pittsburgh