The West Coast IPA arrives this summer to celebrate the band’s 50th anniversary
Iron Maiden have something brewing.
The heavy metal icons have partnered with the Lagunitas Brewing Company out of California to create a new version of the band’s Trooper Beer. This summer, Iron Maiden’s award-winning international range of beers is set to launch a West Coast IPA this summer. The new brew marries Iron Maiden’s 50‑year legacy of musical innovation with Lagunitas’ unmistakably adventurous brewing style, igniting a cultural coming-together of two unstoppable legends.
“Lagunitas was founded on the belief that great beer is meant to be shared. Fueling good times, great music, and the stories that come from them. That shared commitment to craft and connection makes Iron Maiden a perfect partner, bringing together two icons who care deeply about what they make and the fans who experience it,” said Hannah Dray, CMO of Lagunitas Brewing Company. “Music drives us, and craft defines us. Together, they’ve inspired a new collectible beer shaped by Iron Maiden’s spirit of adventure and wrapped in packaging and attitude that are unmistakably Eddie, and unmistakably Lagunitas.”
For Lagunitas, music has always been central to how the brand shows up in culture. Through Live at Lagunitas and collaborations across genres, the brewery has built a reputation for creating intimate, high‑energy experiences that bring fans closer to the music. That crossover of music and beer is exactly what made Lagunitas a natural home for the first West Coast IPA Trooper. When Bruce Dickinson met Lagunitas Brewmaster Jeremy Marshall, the creative spark was immediate, resulting in a collaboration rooted in craft, authenticity, and a shared belief in the power of music and beer to bring people together.
“The challenge of an American beer has long been on top of my ‘To Do’ list,” confirmed Bruce Dickinson, lead singer of Iron Maiden. “Lagunitas are a watchword for west coast brewing excellence, and it has been a real highlight working with them on a Trooper taste for both coasts and all states in-between! Our combined passion for rock n’ roll and brewing equals an evolution for Trooper in the United States and I know that this partnership is going to delight our fans, beer drinkers and hopefully fill our Eddie’s pop-up Dive Bars when we bring our Run For Your Lives Tour over there in September.”
The latest release of the Trooper Beer series is a bold West Coast IPA that stands as a modern exemplar of the style, bursting with flavor, character, and attitude. Crafted with Krush, the newest “hot” hop variety making waves in the brewing world, this IPA delivers a pungent, resinous, and unmistakably West Coast profile.
At 6.6% ABV, the beer offers a slightly elevated strength that strikes the perfect balance between intensity and drinkability, appealing to hop enthusiasts and casual craft beer fans alike. This launch underscores the collaboration’s commitment to innovation and authenticity, bringing a fresh yet classic expression of the West Coast IPA to market.
Together, Trooper and Lagunitas are uniting fans across America around two passions they share most: great beer and great music. The new release builds on the Trooper range available worldwide, extending it with a West Coast IPA designed to strike a chord with American beer lovers and music fans alike.
The Trooper West Coast IPA will be available this summer at select bars and taprooms, as well as in 6‑packs at participating retailers. Craft beer fans are encouraged to experience this latest release while supplies last.
In the fall, Iron Maiden are embarking on the highly anticipated North American leg of their ongoing Run for Your Lives World Tour. The trek is a celebration of the heavy metal legend’s iconic 50th anniversary today. The band will be performing at stadiums and major amphitheaters across the United States and Canada, allowing fans the chance to witness the brand new, state-of-the-art production, on the scale it is intended for – huge stages in outdoor venues, to accompany the once-in-a-lifetime setlist of songs from the band’s groundbreaking first nine albums.
In addition to their tour dates, Iron Maiden will also be headlining America’s biggest rock festival, Louder Than Life, at the Highland Festival Grounds in Kentucky on September 17, 2026.
There will be an exclusive Iron Maiden Fan Club pre-sale beginning on Tuesday October 28. Headline shows go on general sale on Friday October 31. Check out the full tour itinerary below, plus a link to purchase tickets.
Bassist Steve Harris says, “We are greatly looking forward to bringing this Run for Your Lives Tour to North America and hope the fans enjoy seeing the show and hearing the set list as much as we do playing it. It’s an added bonus to have a few of our good friends on the tour with us. MEGADETH are playing all the shows and it’s an honour to have them join us on their last ever tour. We also have Anthrax with us on the bigger shows, we had a great time with them when they came out with us on Ed Force One around the world in 2016. We’re delighted to have both bands with us for this tour and know our fans will enjoy seeing them.”
Singer Bruce Dickinson adds, “This whole tour has been such great fun. I really enjoy belting out all these great old songs, and the whole band are loving playing them too! We’ve got all the big ones from that early period including Hallowed, Run To The Hills, Trooper, Number Of The Beast, Killers, Powerslave, 2 Minutes… and some of them we haven’t played in the US for over 20 years!! Plus there’s some real epics including my particular favourite ‘Rime of the Ancient Mariner’ and Seventh Son… We are doing them all and more. I mean, who wouldn’t for a 50th birthday party!”
“For a tour celebrating the 50th Anniversary of Iron Maiden” notes Manager Rod Smallwood, “the scale and incredible visual aspects of this tour deserve larger venues than the arenas we have generally played in the past. We particularly chose this time of year to go bigger outdoors but to give us darkness when we go on stage so you will see the best of the production. Fans certainly won’t be disappointed in the show or the 50th anniversary set list that is for sure!
“We particularly look forward to playing the huge shows in Montréal and the Alamodome in San Antonio, two of the biggest shows we have ever played in North America plus, of course, Louder Than Life – America’s biggest Rock Festival! Along with the stadium shows in Los Angeles, New Jersey and Hershey we have also chosen to play a few of the biggest amphitheaters as they always have a fantastic atmosphere and great visual sight lines. We’re also going to be doing everything we can to bring the hugely popular Eddie’s Pop-up Dive Bar experience across the Atlantic for the very first time. Our European fans just loved these and we’re convinced that the mix of Maiden fans, Trooper Beer & exclusive Tour merch makes for a winning combination.
“Likewise we will continue to offer the well-loved Trooper VIP Experience at all venues.
“Finally it was really special on our European dates this year to see that the vast majority of our fans appreciated and respected our request to severely limit their use of phones at our concerts, ideally just keeping it in their pockets the whole time, especially in those standing areas in front of the stage. Our fans’ understanding and cooperation made a colossal difference to the atmosphere of every show and increased the enjoyment enormously for the band and fans alike.
So for all our North American shows we are once again requesting that fans keep their phones in their pockets and enjoy the show ‘in the moment’, rather than raise their phone in the air trying to film sections and thus inconveniencing those around them and annoying the band. So if a so-called fan near you thinks they are special and filming what they selfishly want please just ask them, very politely of course, to put their phone somewhere the sun doesn’t shine!”
These upcoming tour dates will mark 45 years since Iron Maiden first visited Canada and the USA on the 1981 Killer World Tour, and feature some of the biggest shows the band has ever played there. The return to BMO Stadium concert in Los Angeles on September 25 will be the 25th time the band has played in the City of Angels. A history-making tour, for sure.
August 29 – Toronto, ON – Scotiabank Arena *
September 3 – Montréal, QC – Parc Jean-Drapeau *^
September 5 – Harrison, NJ – Sports Illustrated Stadium *^
September 9 – Boston, MA – TD Garden *
September 11 – Bristow, VA – Jiffy Lube Live *
September 12 – Charlotte, NC – PNC Music Pavilion *
September 15 – Hershey, PA – Hersheypark Stadium *
September 17 – Louisville, KY – Louder Than Life Festival
September 19 – Shakopee, MN – Mystic Lake Amphitheater *
September 22 – Chicago, IL – Credit Union 1 Amphitheatre *
September 25 – Los Angeles, CA – BMO Stadium *^
September 29 – San Antonio, TX – Alamodome *^
*with Megadeth
^with Anthrax
Tickets will be available HERE