The track is the industrial outfit’s first new piece since 2021
Industrial rock outfit Unhappily Ever Now have released a brand new single “Pleading (The Haunting of Scars).” The track is the group’s first new single since their 2021 self-titled debut EP. The song explores the self-doubt that is experienced when personal growth comes from great loss and trauma. Watch the official music video below now.
The clip was produced and directed by Joel Lopez of Lumbra Productions and filmed onsite predominantly at Haunted White Hill Mansion in New Jersey.
The cover artwork for the single incorporates a limited special augmented reality listening experience that can be activated by downloading Artivive and scanning the artwork. The band also confirmed upcoming remix versions with JP Anderson from Rabbit Junk on July 7 and Walter Flakus (Stabwalt) from Stabbing Westward on September 8.
Unhappily Ever Now is composed of Cleopatra Records (Green Jelly) songwriter Stephen Watson (lead performer and songwriter) and Maria V (vocals, lyrics, and melodies). Dan Milligan performed drums on the studio single, and it was mixed and mastered by Joy Thieves Productions.
Unhappily Ever Now presents a serious, brooding, and critical outlook on the human condition through intense expressions of emotive hard rock with industrial rock tendencies influenced by bands such as Stabbing Westward, Tool, A Perfect Circle, Rammstein, and Sevendust.