The guitarist just inked a deal with Kiesel Guitars

Sophie Lloyd
Sophie Lloyd [Adam Brazier]

Guitarist Sophie Lloyd has shared a new song “Lost.” The track features a guest appearance by fellow shredder Cole Rolland. Stream the official music video below now.

The video for “Lost” also features the first glimpse of Lloyd’s all-new Kiesel SL6 Signature guitar. Lloyd recently inked an endorsement deal with the Los Angeles-based guitar makers. Her signature axe is the brand’s A6 model, customized to Sophie’s specifications.

“If you’d have told me when I was a kid I’d have my own signature guitar line coming out, I’d never have believed you, let alone being the first female signature artist for Kiesel,” Lloyd said. “Kiesel took me on when I barely had a thousand followers, it’s been amazing to grow with them and become part of the family. They are one of the most innovative and exciting brands out there and their A6 model has become such an extension of me and my playing that I could never imagine playing anything else. They are really unlike any guitar I’ve ever played, and I think you guys are going to love them!”

Sophie Lloyd rose to fame on YouTube, displaying her shredding skills and covering rock and metal classics. Since then, she has lent her talents to brand campaigns for the likes of Amazon Prime, Hard Rock Café, Live Nation and Harley Davidson. Last year, Lloyd travel the globe with chart-topping pop punker Machine Gun Kelly on his Mainstream Sellout Tour.

Currently, Sophie is working on material for her debut solo album.