Royal Blood Premiere Official Video For ‘How Did We Get So Dark?’

Royal Blood [© Matt Bishop Photo]

(TRR) – British hard rock duo Royal Blood have premiered a brand new music video. The official clip for their new album’s title track “How Did We Get So Dark?” can be streamed below. Directed by The Sacred Egg (Royal Blood’s “Lights Out,” Arcade Fire’s “Everything Now”), the video is set in a dystopian future in which rabbits have become a valuable commodity that humans battle to obtain. Echoing the neo-noir atmospherics of Tarantino’s Death Proof, it finds Mike Kerr and Ben Thatcher embroiled in an all-action thriller featuring high speed car chases and frenetic shoot-outs.

The band’s new disc How Did We Get So Dark? dropped on June 16 via Warner Bros. Records. It debuted at No. 25 on the Billboard Top 200 and No. 1 on both U.K. Albums and U.K. Rock and Metal Albums. In the U.S., the album debuted in the Top 10 on the Current Albums, Hard Music Albums, Rock Albums, Alternative Albums, and Overall Digital Albums charts. It has accumulated more than 30 million streams to date across Spotify and Apple Music, sold over 250,000 copies globally, and produced the band’s second No. 1 single on the Rock Airplay chart. The current single “I Only Lie When I Love You” is climbing the Alternative and Rock radio charts after being the #1 most added upon its debut.

PCM Agency – Music
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About Matt Bishop

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